Privacy Policy
Last updated: May 2026Ploj AB (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal data of our users. This Privacy Policy explains how we collect, use, share, and protect information when you use the Ploj mobile application (“the App”).1. Information We CollectWe collect only the information necessary to operate, improve, and provide the App’s activity-based screen time functionality.Parent Account Information
– Parent’s name, email address, login credentialsChild Profiles
– Information entered by the Parent (child’s first name or nickname, profile picture, challenge progress)Health & Activity Data
– Physical activity and movement-related data used to calculate earned screen time and challenge progress
– Step counts, activity duration, or motion/activity data (only with permission granted by the Parent)
– Data from Apple HealthKit, Google Health Connect, or device activity sensors where applicableUser-Generated Content
– Photos, notes or other material uploaded by the Parent as proof of completed challenges (visible only to the Parent who uploaded it)Usage & Technical Data
– App interactions, device type, operating system, language, crash logs and analytics (to improve stability)Payment & Subscription Data
– Subscription status and billing details handled securely by Apple App Store or Google Play
– We do not store or process credit card numbers ourselves2. How We Use Your InformationWe use your information to:
– Provide and maintain the App’s core functionality
– Enable Parents to create and manage child profiles
– Track challenge participation and earned screen time
– Process physical activity and health-related data to calculate earned screen time and challenge completion
– Display activity statistics and challenge progress inside the App
– Send important notices, support responses and App updates
– Improve, test and develop new features
– Comply with legal and regulatory obligationsWe do not use children’s data or health/activity data for marketing, advertising, or profiling purposes.3. Health & Activity DataPloj may access and process certain health- or activity-related information in order to provide the App’s core functionality.This may include:
– Physical activity data
– Movement/activity duration
– Step counts
– Exercise or activity completion data
– Screen time balance calculations connected to activity goalsDepending on the device and permissions granted by the Parent, this data may be accessed through:
– Apple HealthKit
– Google Health Connect
– Device motion/activity sensorsWe use this information solely to:
– Calculate earned screen time
– Track challenge progress
– Display activity statistics inside the App
– Improve App functionality and accuracyWe do NOT use health or activity data for:
– Advertising
– Marketing
– User profiling
– Selling data to third partiesHealth and activity data is only processed for the Parent-controlled account experience and is never publicly shared.Users may revoke access to health/activity permissions at any time through their device settings.4. Legal Basis Under GDPRDepending on the situation, we process your data on one or more of the following bases:
– Performance of a contract (to provide the App)
– Consent (when you upload photos or notes or grant health/activity permissions)
– Legitimate interest (basic analytics, security, App improvement)
– Legal obligations (accounting, tax, safety)5. Data Sharing and ProcessorsWe do not sell personal data. We only share information with the following trusted third-party service providers:Google Firebase (Google LLC)
– Used for analytics, crash reporting (Crashlytics), and backend infrastructure
– Data is stored on servers located in the European Economic Area (EEA)Google Play Billing / Apple App Store
– Used to process subscriptions and payments
– We do not process or store payment card information ourselvesHealth and activity data is never sold, used for advertising, or shared with data brokers.These providers act as data processors under our instructions and are bound by data processing agreements.We may also share data:
– With legal authorities if required by law
– In connection with a merger, acquisition, or sale of assets6. International UsersAlthough Ploj AB is based in Sweden, the App may be used globally. Whenever data leaves the EU/EEA, we ensure adequate protection through:
– Standard Contractual Clauses approved by the European Commission, or
– Other legally recognised safeguards7. Data RetentionActive Accounts:
We retain account and profile data as long as your account is active.Inactive Accounts:
We delete or anonymise personal data after 24 months of inactivity (or sooner if requested).Health & Activity Data:
Deleted when no longer necessary for App functionality or within 30 days after account deletion.User-Generated Content:
Deleted immediately when the Parent deletes it or within 30 days after account deletion.8. Data DeletionYou can request deletion of your account and all associated data at any time by:
Using the in-app option: Settings → Account → Delete Account
Or contacting us at: [email protected]All personal data will be permanently deleted within 30 days, except where retention is required by law.9. Data SecurityWe use appropriate technical and organisational measures to protect your data, including:
– Encryption of data in transit and at rest
– Limited access based on role
– Regular security testing and monitoring10. Children’s PrivacyPloj is designed for children to use under parental supervision.– Only Parents/Legal Guardians may create accounts; children cannot register independently
– All challenge-related uploads are restricted to the Parent account and are not shared with third partiesU.S. Users:
We comply with the Children’s Online Privacy Protection Act (COPPA). We collect personal information from children only through their Parent’s verified account and use it solely to provide the App’s functions. Parents may review and delete their child’s information at any time.All personal data related to children is:
– Provided by the Parent or Legal Guardian
– Controlled through the Parent account
– Never used for advertising, profiling, or behavioural tracking11. Tracking TechnologiesThe App does not use browser cookies. However, like most mobile applications, it may use similar technologies to ensure the App functions correctly and to improve your experience.These can include:
– Local storage on your device (to keep you signed in or store preferences)
– Analytics tools (such as Google Firebase Analytics) to understand how features are used and to improve performanceWe only use minimal device and technical information necessary to operate the App, ensure security, and improve performance.We do not use device identifiers for:
– Advertising
– Cross-app tracking
– User profilingWe do not use these technologies for advertising or profiling without your consent.You can manage or reset permissions in your device settings at any time.12. Your Rights Under GDPR (and other applicable laws)You have the right to:
– Access the data we hold about you
– Correct inaccuracies
– Request deletion (“right to be forgotten”)
– Object to certain processing or withdraw consent
– Data portability (receive your data in a structured, machine-readable format)
– Lodge a complaint with your local supervisory authorityTo exercise any of these rights, email us at [email protected]. We respond within 30 days.13. Changes to This Privacy PolicyWe may update this Privacy Policy occasionally. Significant changes will be notified via in-app message, email, or on our website at least 30 days before taking effect.14. Contact UsIf you have any questions about this Privacy Policy or our data practices, contact us at:[email protected]Ploj AB (Org. nr. 559390-6810)
Sweden